The Role of the Internet in Health Care
Net News: July 1998

Candy Day candy@healthlink.org.za

As the health care industry transitions, for example from fee-for-service care to managed care, access to information will be critical to a successful transformation. Changes are driving the need to rapidly integrate information from disparate systems so that the delivery of care can be managed with greater cost efficiencies. Internet technologies are readily evolving to help solve many of these integration problems. Internet technologies are driving a network-centric approach to computing, that enables authorised users to access information anywhere, anytime, anyplace.

Ernst & Young recently conducted a study of how leading health care organizations are using the new emerging technologies, and identified four major conclusions on the current state of Internet technologies in the health care industry. (The full document, "The Role of the Internet in Health Care", may be downloaded from http://www.ey.com/publicate/health/ ) Some of the issues raised include:

This approach to technology applications appears very "company-centric". Yes, to some extent it is necessary for the design, standards and infrastructure to be centrally driven, but the real value should be felt at the level of practice. For this to be accepted though it is critical that there is perceived value to those who must use the system.

In a recent BMJ article the feasibility of the British NHS computer network is examined, particularly as it moves from its initial focus on administration to support for clinical work. The author finds that it is possible to defend a large-scale health network, based mostly on economic arguments, although conditions need to be met before this becomes reality, and changes in attitudes and values are required. Actual assessment is very difficult due to lack of evidence about the costs and benefits of networks in health care. It should be noted that this system involves a variety of networks and raises the real problem of lack compatibility between systems, something that could potentially be addressed by use of Internet technology. The central concept however is that the bulk of the investment costs are incurred early on in the development of a network, and tail off as the network grows (Rethinking NHS Networking, BMJ 1998;316:1291-3, http://www.bmj.com ).

Managed Health Care

One of the transitions in health care that will affect pharmacy is managed care. It is a process that is perhaps inevitable, but which carries with it tremendous ethical and financial challenges. As we come to terms with how it may affect health care, it is useful to keep up with the work of researchers and interest groups in this area. The South African Managed Care Coalition site ( http://www.samcc.co.za ) has useful information, news and documents that can be downloaded.

Medical Aid Information

Medical Aids in South Africa have taken up the challenge of using the Internet to varying degrees. From the Representative Association of Medical Schemes (RAMS) web site ( http://www.rams.co.za ) you can browse to a number of medical schemes who have web sites. Some sites simply provide a public face with basic information, while others provide a high degree of interactivity, even enabling query or submission of information via the web interface.

Electronic data interchange &related functions

Sometimes we are frustrated because technology has advanced very rapidly and enables today levels of communication and interactivity on a scale simply not possible even five years ago, and yet it takes time for this technology to be expressed in applications that are of direct benefit.

MediSwitch ( http://www.mediswitch.co.za ) is one company connecting various industry players (medical aids, clearing houses, hospitals, clinics, laboratories, doctors, pharmacists, dentists and specialists) through a dedicated virtual private heath care network so that pertinent patient information can be easily and quickly interchanged.

As the use of Internet technologies in health care takes hold, the advice given by Ernst & Young to explore, evaluate, consider and establish access is pertinent to both groups and individuals in the health care arena. And whilst its practical usefulness hinges on the convergence of standards and cross-platform accessibility, one of the reasons for its value as a resource is that it represents so many different and disparate elements and individuals.

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